North Carolina Virginia Ohio Pennsylvania Florida Colorado
Local Voices ran ads in six key battleground states during the 2012 election, the same states and communities where the people in our videos live, run their businesses and raise their families. We believe these positive, honest voices expressed the stakes of the election better than any attack ad, stump speech or talking head.

On the web, viewers could watch the ads, share them with friends and donate toward the purchase of more air time during the final push in the communities that were pivotal in President Obama’s victory.

Tracking Our Impact

By the Numbers

Local Viewers Reached 20,000,000
Total Raised $1,389,597
YouTube Views 131,816
as of Election Day, 2:00 p.m.


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