Local Voices is a Democratic PAC dedicated to creating persuasive political ads featuring rural Americans in swing states, with top documentary filmmakers at the helm. This election cycle, we filmed 7 voters in Pennsylvania supporting Harris/Walz from key rural counties – where community ties run deep and Main Street matters.
These ads feature rural and semi-rural Harris/Walz supporters and are hyper-targeted at the specific counties where they were filmed. By leveraging authentic, local voices, these testimonials are designed to create maximum persuasion, reaching undecided voters at the critical moment when they’re tuning everything else out.
By focusing on the real stories of individual Americans, we bucked the trend of spin, “identity politics” and punditry itself that have drowned out the voices of real people and furthered divisions in the country. And the election’s outcome speaks to the continued relevance of our target demographic: the rural and ex-urban voter. We need civil discourse and dialogue now more than ever. That’s the Local Voices way.
Our targeted local strategy that focuses on fostering dialogue in swing state communities, speaks to the the heart of where our country needs to go. Your donations ensure we meaningfully create wider permission structures to vote Democratic in areas where it’s increasingly socially unpopular.
