Local Voices is a unique and effective model for bringing local voters’ voices to the center of the American political narrative. We create campaign ads in battleground states that feature local voices sharing their authentic political views and their endorsements of the Democratic ticket in their own words. We then air these ads in the same communities where they were made.
By focusing on the real stories of individual Americans, we bucked the trend of spin, “identity politics” and punditry itself that have drowned out the voices of real people and furthered divisions in the country. And the election’s outcome speaks to the continued relevance of our target demographic: the rural and ex-urban voter. We need civil discourse and dialogue now more than ever. That’s the Local Voices way.
Our targeted local strategy that focuses on fostering dialogue in swing state communities, speaks to the the heart of where our country needs to go. We believe that if we had more resources at our disposal, our strategy could have made a significant impact on the discourse not just in our communities, but also would have gained notice from the national press that covered the horse race at the cost of focus on people.
Looking forward, our team at Local Voices stands committed to finding ways to help us all reconnect to our common dreams, humanity, and values. We will do our best to leverage the Local Voices model to help unite Americans going forward. There is much work to do.