The Campaign

Founded in 2008 by Emmy-nominated documentary filmmaker Lee Hirsch (Bully), Local Voices is
an award-winning Democratic Super PAC that offers a unique and effective political advertising model.

Center-Stage for Local Voters

Over the last four Presidential election cycles, we have produced and aired over 80 positive campaign ads, focusing mostly on the working class, winning top industry honors and votes for the Democratic ticket.

We create campaign ads in the battleground counties of battleground states that feature local voices sharing their authentic political views and endorsements in their own words. We air our spots in the same communities where they were filmed – creating a uniquely persuasive political ad.

Local Voices — National Reach

In 2016, we doubled our TV audience to over 40 million, while geotargeting across social media, reaching close to 6 million views on Facebook.

In 2012, our ads reached over 20 million voters, and President Obama won in 5 out of the 6 states where we advertised.

An Effective Model

In 2012, leading public opinion and political strategy research company Lake Research Partners reported that Local Voices ads demonstrated:

More than 45% of respondents were more likely to vote for Barack Obama
63% said the ads motivated them to vote
61% of respondents found the ads credible; 10 pts higher than traditional ad executions

Ads That Ring True

Acclaimed research firm maslanksy + partners recently tested our 2016 pilot spot from Cascade County, Montana against high profile ads from the Trump and Hillary campaigns as well as Priorities USA with Republican and independent voters.

When played head-to-head with other ads, the Local Voices ads drove the highest recall
Voters saw the other ads as the same-old political attacks

For these voters, the inclusion of a local voice made the ad immediately stick out
Respondents not only found the ad unique and authentic, but convincing and even motivating

At its high point, the Local Voices ad scored just as well with Moderate Republicans as Trump’s own campaign ad (high points of 75 and 74, respectively) and 12 points higher with Independents (high points of 71 for LV and 59 for Trump ad)

“He did come across as a real person and that stuck with me. You’re drawn into him and then you have to think for a minute about what he’s saying.”
Participant
“It’s more close to home – it has a different impact. As opposed to someone who was from New York or something.”
Participant
"You don’t see that very often. Most ads are at a national level. I haven’t seen anything local. Personal."
Participant

Looking Forward

Local Voices will continue to focus its efforts on creating opportunities for residents of battleground states to share their stories.